Real Estate Submarkets and Their Characteristics

The Jamaica real estate submarket

The general market for goods and service is made up of many submarkets. When left free to operate without private or governmental interference, each submarket and the general market as a whole should theoretically regulate itself by the laws of supply and demand.

One of the submarkets of the general market for goods and service is the Jamaica real estate market. While the real estate market differs in a number of distinctive ways from other markets, it acts much like all markets with respect to changes in supply and demand, but with a slower response time. It has the appearance of being a single, simple entity when in fact the real estate market is itself composed of many complex sub markets. This would include Jamaica homes for rent as well. This would be known as a parent category.

Real estate is a commodity just as wheat, gold and sugar. By combining the other factors of production with land we can produce wheat, gold and sugar or buildings.

Major sub markets of Jamaica Real Estate
Most authorities agree that the five major submarkets of Jamaican real estate are:
1. Residential homes for rent in Jamaica;
2. Commercial;
3. Industrial;
4. Agricultural;
5. Governmental and special – purpose properties

Each of these five categories is further divided into minor submarkets. For example, “residential” as a major submarket can itself be divided into minor submarkets as follows:
1. Urban;
2. Suburban; and
3. Rural

Each of the minor submarkets can be divided further into single-family and multifamily, which could then each be classified as owner-occupied and rental. The point is what appears to be one big, but simple real estate market is in reality, a complex structure of many individual submarkets, each of which contributes to the overall market.

The characteristics of the real estate market
If the real estate market were allowed to operate without any interference or restraint whatsoever, each person could use his or her property in any way that would produce the greatest return. This could result in one person’s use of Jamaican property causing a loss in value to another person’s property. Obviously, we cannot permit land to be used for whatever purpose the owner thinks best for his or her private gain.

For example, if you lived in a very fashionable up-market residential subdivision and your neighbor bought two undeveloped lots adjoining your property for use as a pig farm or for a paper mill with its offensive odors, the social costs to you and the rest of the subdivision would far outweigh the private gain to your neighbor. Therefore, the real estate market cannot be permitted to operate free of all controls and restraints.

Listed below are five primary characteristics affecting ownership and sale that set real estate apart from other markets.
1. The market is local in nature; the product is immoveable.
2. It is slow to respond to change in supply and demand.
3. There is relative permanence of improvements; land is durable and fixed in location.
4. The market is not organized and is without central control; there is no standard product and no central information.
5. Governmental controls influence the market through zoning, building codes, taxes, etc

Local in Nature – The market for real estate is uncommonly local in nature compared with other markets. The reason, of course, is that land and the improvements thereon are immoveable. For example, we cannot transport sugar cane lands from Westmoreland to Kingston. If we were in the market for tomatoes we could haul our produce to the place where demand might be greatest. However, despite the demand for housing in Area A, we cannot produce an apartment complex or single-family subdivisions on land located in Area B and take it to where there is greater demand.

Slow Response – The property market is unusually slow to respond to changes in supply and demand. Very often the number of houses (supply) in an area begins to fall behind the demand, however, since the design, land acquisition, site preparation and construction phases of real estate are so time consuming by the time demand responds the market becomes flooded. The equilibrium between supply and demand is thus destroyed because the supply of the town houses exceeds the demand at the time.

Permanence of improvements – The characteristic referred to as permanence of improvements is also closely related to the above characteristics. The typical bungalow-housing unit has a long economic life compared to other commodities. Once we have built a block of offices we are stuck with it when perhaps we could have invested our time and money in a hotel. Therefore, the permanence of the improvements created eliminates many alternatives available to markets.

Decentralized nature – Another characteristic of the real estate market is the lack of a single, central exchange for dealing with the real estate island wide. If one wishes to buy 100 shares in General Motors, California, the product will be the same as General Motors, Florida. However, if one wishes to buy 100 hectares of beachfront property in Westmoreland, Jamaica the product will be different in many respects from beachfront property in Portland. This focuses the attention on the two main reasons why there is not a central exchange for real estate.

First, the product cannot be standardized. No two tracts of land are the same. Even two lots side by side on a street have different geographical locations on this earth. This concept is referred to as heterogeneity or non-homogeneity.

Second, no central data bank or information source tells about all real property in Jamaica. Also, one needs to be careful when using information about properties in one area to assess properties in another. If one wants to know about real property in any location, it is best to go to that particular place and seek local information.

Governmental Controls – The fifth and last of the primary characteristics of the real estate market, governmental controls, plays an inordinately important role when compared to other markets. Most people are familiar with direct controls such as zoning and building codes which govern construction and use of property.

Governments also exercise indirect controls, such as the monetary policies of Central Government. For example, if Government reduces the overall money supply to slow the inflation rate, higher rates for mortgage bans turn, drives many potential buyers out of the real estate market in Jamaica. This does impact heavily on the drafting of a rent agreement in Jamaica.

Easy Blogging Strategies For the Home Based Business Owner

Blogging…it’s such a funny word, and yet, this simple activity can skyrocket your home based business website to the top of the search engine rankings, creating free (and much needed) visibility for your business.The word blog is simply slang for web log, and a blog is merely a regularly maintained journal posted on the internet, that allows you to write about new products or trends within your industry. It also allows prospective or current clients to post comments or questions about your business. Blogging is a terrific way to interact with potential customers while keeping the public updated on your home based business and products.Since 1998, blogs have increased from several thousand to several million, and there’s a reason behind the dramatic increase in blogging: search engine marketing. For business owners looking to increase visibility on the internet, blogging can have significant effects on the placement of your website in search rankings when prospects search for your business or product category on the web.The more you blog, and the more your customers and prospects comment on your blog site, the higher your home based business website will rank on search engines such as Google and Yahoo! Of course, the higher your business ranks on the search engines, the more likely customers will find your business website before they discover your competitors.But, if you’re a novice to the blogging world, you must be wondering where to begin. Start by setting up a free blog account for your home based business. Establishing a blog account is fairly simply, and can be done without incurring any costs. There are a number of free blog sites available for the home based business owner, including WordPress and Google Blogger. For search engine optimization purposes, WordPress has an excellent reputation and is highly regarded by the internet community, however, for ease of use, Google Blogger simply can’t be beat.When setting up your free blog account, you’ll need to be prepared to create a title for your new blog, therefore, it’s a good idea to spend some time thinking about what title will generate the most interest and make a potential customer want to stop and read about your home based business or products. Most blog sites will also allow you to create a URL that will be used to access your free blog account. When creating your blog title and URL, remember to use keywords, as the more popular keywords you can use, the more likely your blog will appear at the top of search engine rankings.Blogging is a good way to gain visibility for your home based business, and can also establish you as an expert in your particular industry. Blogging also provides a low cost way to build brand recognition and loyalty, control your business reputation and have direct communication with your customers. Blogging is truly a critical component of any internet marketing strategy.

Internet Home Based Business – Avoiding The Distraction Trap

Running an online or internet home based business requires no less focus than running a brick and mortar business.

People who make the decision to run an online business from home often make the critical mistake that somehow focus is less needed when you work from home and also when the business is online based.

This is a critical lapse in thinking that can really undermine other efforts to successfully run an internet home based business.

No-where is the threat of distraction more evident than online. There are so many avenues for distraction that it virtually takes an iron will at times to avoid what may seem very attractive on the surface.

From e-mails to online seminars, there is a wide array of activities pitched by online marketers all aimed at giving you more success with your business. If you are not careful, your time will be spent addressing these rather than really get about the task of running your online business.

So how do you not fall for the distraction trap when running your internet home based business? How do you really stay focused on executing the plans you have laid?

One of the most effective strategies that you can apply is by first getting a deep understanding of how devastating distraction can be to your business success. This in a word is awareness.

Awareness of how this can affect what eventually happens if you spend most of your time focused on what others are saying to you rather than what you should be doing with your online business is critical to taking conscious actions to avoid these distractions.

If you allow online distractions to become rooted in how you approach your work then it is almost a sure thing that you will experience little success and instead an abundance of frustration and failure with your online business.

Once you really get to understand the effect online distraction can have on your internet home based business, you will automatically create an incentive to avoid such distractions and put systems in place to enable you to work better.

This may seem too simple to be true but it is as powerful as it is simple.

So how do you increase this level of awareness? Here is a simple exercise.

  1. Make a list of the critical things you need to do to operate your business from day to day.
  2. For at least one week monitor what you do to see if you are getting these things done.
  3. For everything that seems to want to command your attention write it down and make a note if it is advancing your business or not.
  4. At the end of the week look at the things that came up that you either acted on or put aside. How many of the ones that advance your business did you focus on? And how many of the ones that did not did you actually put aside.

Whether you did a good job of focusing on what you need to get done to run your internet home based business or not, you will come away being more aware of how you spend your time and how distractions can really set you back.

You Just cannot afford to be constantly being distracted in running an internet home based business. There are just too many temptations out there.