Are you now operating or have you thought about running a home based business? Because so many jobs today have disappeared and companies are struggling, there are more and more individuals that are looking to make some sort of income from the internet. And it can be done, if you know how and are willing to work at your online home based business. You need to understand your options for a business or product and need a basic understanding of how the internet works.Running a business can mean selling a particular product that you have created or selling a service you provide. For example, you can make personalized candy bar wrappers which people use for parties, weddings, and other occasions. Or if you have bookkeeping skills you can handle someone’s paperwork for their business. Running a home based business like this means that you need to create samples of your products for your website, or if you’re offering a service you may need to have copies of your certifications and qualifications. When you run a home based business like this of course there is more work involved since you need to actually create the product or handle the service work, but if this is your job full-time then you can easily schedule this.Other ideas for a home businesses you run online can include selling someone else’s product on your website. If your site allows them to click to another home page where they place their order, you would probably get a commission of those sales. Or you can work with drop shippers; these are companies that manufacture, store and ship items that you sell on your site. This is a popular choice for a home based business that you run online since you don’t need to create the product or worry about shipping it either. You simply generate sales from your site and then pass along the information to the drop shipper. This type of product for a home based business might include supplements and vitamins, party supplies, wedding supplies and favors, small appliances, decorative items for the home, jewelry, and even cosmetics. This is a simple type of home based business to run because drop shippers usually make up everything you need for your site, including photos of the items, descriptions you can copy to put online, and so on.Of course to run a home based businesses you need a basic understanding of the internet and how you get visitors to your site. You can’t just put up a website and expect visitors right away. You need to market your site, have content on it, and make sure that your visitors can navigate it easily. If you do these things you can easily make money with a home based business you run online. And if you do, you may find that your internet business becomes more successful than any other job you’ve ever had!
A Simple Product Creation and Product Launching Formula
If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.
The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.
The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.
What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.
You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.
The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.
I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.
I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.
Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.
You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.
It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.
Easy Blogging Strategies For the Home Based Business Owner
Blogging…it’s such a funny word, and yet, this simple activity can skyrocket your home based business website to the top of the search engine rankings, creating free (and much needed) visibility for your business.The word blog is simply slang for web log, and a blog is merely a regularly maintained journal posted on the internet, that allows you to write about new products or trends within your industry. It also allows prospective or current clients to post comments or questions about your business. Blogging is a terrific way to interact with potential customers while keeping the public updated on your home based business and products.Since 1998, blogs have increased from several thousand to several million, and there’s a reason behind the dramatic increase in blogging: search engine marketing. For business owners looking to increase visibility on the internet, blogging can have significant effects on the placement of your website in search rankings when prospects search for your business or product category on the web.The more you blog, and the more your customers and prospects comment on your blog site, the higher your home based business website will rank on search engines such as Google and Yahoo! Of course, the higher your business ranks on the search engines, the more likely customers will find your business website before they discover your competitors.But, if you’re a novice to the blogging world, you must be wondering where to begin. Start by setting up a free blog account for your home based business. Establishing a blog account is fairly simply, and can be done without incurring any costs. There are a number of free blog sites available for the home based business owner, including WordPress and Google Blogger. For search engine optimization purposes, WordPress has an excellent reputation and is highly regarded by the internet community, however, for ease of use, Google Blogger simply can’t be beat.When setting up your free blog account, you’ll need to be prepared to create a title for your new blog, therefore, it’s a good idea to spend some time thinking about what title will generate the most interest and make a potential customer want to stop and read about your home based business or products. Most blog sites will also allow you to create a URL that will be used to access your free blog account. When creating your blog title and URL, remember to use keywords, as the more popular keywords you can use, the more likely your blog will appear at the top of search engine rankings.Blogging is a good way to gain visibility for your home based business, and can also establish you as an expert in your particular industry. Blogging also provides a low cost way to build brand recognition and loyalty, control your business reputation and have direct communication with your customers. Blogging is truly a critical component of any internet marketing strategy.