Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Start a Home Based Business Today

So you want to start a home based business? Maybe you are in a dead end job which you hate. OK so it gives you some financial security but you would prefer to be your own boss and not be told what to do all of the time. You want some more control in your life? You feel life is passing you by and before you know where you are your life will have passed without you achieving what you always wanted to?So that is pretty much normal I’d say. The vast majority of people feel the same. Nearly all will never do anything about it. They will move towards a point in life where they will reconcile these thoughts with the fact that it really is simply too late. A small percentage, a very small percentage, will be motivated at some point to do something about these feelings.These people will feel so strongly that they will be forced into action. They will start to try and take control of their lives and try and break free from the control of a wage and a job they hate. Frequently their attempts will fail, but many will simply step right back and try again. Maybe eventually they will succeed.Now you have a choice. Will you be one of the vast majority? Or will you be part of the small minority that tries to do something? If you are the latter then this article is for you.The mistake most people make when starting a business is that they go in too big, make irrational decisions and end up in a position where their business can only fail. They may take risky decisions, they may borrow far too much money to finance their enterprise, they may try and grow too quickly or attempt something without research and planning.Business failures are running at a rate almost equal to business start ups. So even if you are one of the very few who choose to take on the challenge and attempt to go into business, the odds are stacked against you from day one.However, there is an alternative way. The safe way! Start small, very small, and grow slowly. Start a business from your own living room and keep your job for the time being. Allow the business to grow slowly, ploughing all profits back into it for the first year or two. Keep the risk low by not borrowing anything and keeping your overheads down.This may not be the quickest way to start a business, but it is the safest. If you can get a business to start in this way and build it to the point you can actually go full time working on it you will find it will be a very much more secure business going forward.So that is my first piece of advice. Start small, grow slow and keep the risk down.Next, be careful what you choose to do. The web is full of schemes, scams and programs that promise to give you untold wealth. They are a waste of your money and time. Seriously, anything that is not based on a real product or a real service is very unlikely to succeed long term. Most of the web schemes, scams and programs are based on thin air. They will not make you serious money and they certainly will not set you free from your day job. Trust me on that one!Base your business on real products or a real service. If I had a choice of the two I would go with service, but either are preferable over thin air.Next research, plan and prepare. Get to know your product or service well. Become an expert in it. Then become knowledgable about the marketplace. Who else sells this product or service? How well are they doing? Have similar businesses gone bust recently? What are the profit margins like? What does the risk look like?Become obsessive about this part. Good research can save you from wasting lots of money and worse still lots of your precious time. Do not become sucked into looking for a way to reassure yourself that your chosen product or service is good. Carry out the research as independently as you can. Do not become so wedded to your idea that whatever your research tells you it will not influence the fact that you are going to go right out there and do it.Be realistic. If your research says this idea is unlikely to succeed, drop it and move on.Whatever you decide to do, make sure you do something. The worse you can become is part of the vast majority. Be one of the few who try and break free. You simply never know where it might take you by this time next year.

Real Estate Submarkets and Their Characteristics

The Jamaica real estate submarket

The general market for goods and service is made up of many submarkets. When left free to operate without private or governmental interference, each submarket and the general market as a whole should theoretically regulate itself by the laws of supply and demand.

One of the submarkets of the general market for goods and service is the Jamaica real estate market. While the real estate market differs in a number of distinctive ways from other markets, it acts much like all markets with respect to changes in supply and demand, but with a slower response time. It has the appearance of being a single, simple entity when in fact the real estate market is itself composed of many complex sub markets. This would include Jamaica homes for rent as well. This would be known as a parent category.

Real estate is a commodity just as wheat, gold and sugar. By combining the other factors of production with land we can produce wheat, gold and sugar or buildings.

Major sub markets of Jamaica Real Estate
Most authorities agree that the five major submarkets of Jamaican real estate are:
1. Residential homes for rent in Jamaica;
2. Commercial;
3. Industrial;
4. Agricultural;
5. Governmental and special – purpose properties

Each of these five categories is further divided into minor submarkets. For example, “residential” as a major submarket can itself be divided into minor submarkets as follows:
1. Urban;
2. Suburban; and
3. Rural

Each of the minor submarkets can be divided further into single-family and multifamily, which could then each be classified as owner-occupied and rental. The point is what appears to be one big, but simple real estate market is in reality, a complex structure of many individual submarkets, each of which contributes to the overall market.

The characteristics of the real estate market
If the real estate market were allowed to operate without any interference or restraint whatsoever, each person could use his or her property in any way that would produce the greatest return. This could result in one person’s use of Jamaican property causing a loss in value to another person’s property. Obviously, we cannot permit land to be used for whatever purpose the owner thinks best for his or her private gain.

For example, if you lived in a very fashionable up-market residential subdivision and your neighbor bought two undeveloped lots adjoining your property for use as a pig farm or for a paper mill with its offensive odors, the social costs to you and the rest of the subdivision would far outweigh the private gain to your neighbor. Therefore, the real estate market cannot be permitted to operate free of all controls and restraints.

Listed below are five primary characteristics affecting ownership and sale that set real estate apart from other markets.
1. The market is local in nature; the product is immoveable.
2. It is slow to respond to change in supply and demand.
3. There is relative permanence of improvements; land is durable and fixed in location.
4. The market is not organized and is without central control; there is no standard product and no central information.
5. Governmental controls influence the market through zoning, building codes, taxes, etc

Local in Nature – The market for real estate is uncommonly local in nature compared with other markets. The reason, of course, is that land and the improvements thereon are immoveable. For example, we cannot transport sugar cane lands from Westmoreland to Kingston. If we were in the market for tomatoes we could haul our produce to the place where demand might be greatest. However, despite the demand for housing in Area A, we cannot produce an apartment complex or single-family subdivisions on land located in Area B and take it to where there is greater demand.

Slow Response – The property market is unusually slow to respond to changes in supply and demand. Very often the number of houses (supply) in an area begins to fall behind the demand, however, since the design, land acquisition, site preparation and construction phases of real estate are so time consuming by the time demand responds the market becomes flooded. The equilibrium between supply and demand is thus destroyed because the supply of the town houses exceeds the demand at the time.

Permanence of improvements – The characteristic referred to as permanence of improvements is also closely related to the above characteristics. The typical bungalow-housing unit has a long economic life compared to other commodities. Once we have built a block of offices we are stuck with it when perhaps we could have invested our time and money in a hotel. Therefore, the permanence of the improvements created eliminates many alternatives available to markets.

Decentralized nature – Another characteristic of the real estate market is the lack of a single, central exchange for dealing with the real estate island wide. If one wishes to buy 100 shares in General Motors, California, the product will be the same as General Motors, Florida. However, if one wishes to buy 100 hectares of beachfront property in Westmoreland, Jamaica the product will be different in many respects from beachfront property in Portland. This focuses the attention on the two main reasons why there is not a central exchange for real estate.

First, the product cannot be standardized. No two tracts of land are the same. Even two lots side by side on a street have different geographical locations on this earth. This concept is referred to as heterogeneity or non-homogeneity.

Second, no central data bank or information source tells about all real property in Jamaica. Also, one needs to be careful when using information about properties in one area to assess properties in another. If one wants to know about real property in any location, it is best to go to that particular place and seek local information.

Governmental Controls – The fifth and last of the primary characteristics of the real estate market, governmental controls, plays an inordinately important role when compared to other markets. Most people are familiar with direct controls such as zoning and building codes which govern construction and use of property.

Governments also exercise indirect controls, such as the monetary policies of Central Government. For example, if Government reduces the overall money supply to slow the inflation rate, higher rates for mortgage bans turn, drives many potential buyers out of the real estate market in Jamaica. This does impact heavily on the drafting of a rent agreement in Jamaica.