Blogging…it’s such a funny word, and yet, this simple activity can skyrocket your home based business website to the top of the search engine rankings, creating free (and much needed) visibility for your business.The word blog is simply slang for web log, and a blog is merely a regularly maintained journal posted on the internet, that allows you to write about new products or trends within your industry. It also allows prospective or current clients to post comments or questions about your business. Blogging is a terrific way to interact with potential customers while keeping the public updated on your home based business and products.Since 1998, blogs have increased from several thousand to several million, and there’s a reason behind the dramatic increase in blogging: search engine marketing. For business owners looking to increase visibility on the internet, blogging can have significant effects on the placement of your website in search rankings when prospects search for your business or product category on the web.The more you blog, and the more your customers and prospects comment on your blog site, the higher your home based business website will rank on search engines such as Google and Yahoo! Of course, the higher your business ranks on the search engines, the more likely customers will find your business website before they discover your competitors.But, if you’re a novice to the blogging world, you must be wondering where to begin. Start by setting up a free blog account for your home based business. Establishing a blog account is fairly simply, and can be done without incurring any costs. There are a number of free blog sites available for the home based business owner, including WordPress and Google Blogger. For search engine optimization purposes, WordPress has an excellent reputation and is highly regarded by the internet community, however, for ease of use, Google Blogger simply can’t be beat.When setting up your free blog account, you’ll need to be prepared to create a title for your new blog, therefore, it’s a good idea to spend some time thinking about what title will generate the most interest and make a potential customer want to stop and read about your home based business or products. Most blog sites will also allow you to create a URL that will be used to access your free blog account. When creating your blog title and URL, remember to use keywords, as the more popular keywords you can use, the more likely your blog will appear at the top of search engine rankings.Blogging is a good way to gain visibility for your home based business, and can also establish you as an expert in your particular industry. Blogging also provides a low cost way to build brand recognition and loyalty, control your business reputation and have direct communication with your customers. Blogging is truly a critical component of any internet marketing strategy.
Start a Home Based Business Today
So you want to start a home based business? Maybe you are in a dead end job which you hate. OK so it gives you some financial security but you would prefer to be your own boss and not be told what to do all of the time. You want some more control in your life? You feel life is passing you by and before you know where you are your life will have passed without you achieving what you always wanted to?So that is pretty much normal I’d say. The vast majority of people feel the same. Nearly all will never do anything about it. They will move towards a point in life where they will reconcile these thoughts with the fact that it really is simply too late. A small percentage, a very small percentage, will be motivated at some point to do something about these feelings.These people will feel so strongly that they will be forced into action. They will start to try and take control of their lives and try and break free from the control of a wage and a job they hate. Frequently their attempts will fail, but many will simply step right back and try again. Maybe eventually they will succeed.Now you have a choice. Will you be one of the vast majority? Or will you be part of the small minority that tries to do something? If you are the latter then this article is for you.The mistake most people make when starting a business is that they go in too big, make irrational decisions and end up in a position where their business can only fail. They may take risky decisions, they may borrow far too much money to finance their enterprise, they may try and grow too quickly or attempt something without research and planning.Business failures are running at a rate almost equal to business start ups. So even if you are one of the very few who choose to take on the challenge and attempt to go into business, the odds are stacked against you from day one.However, there is an alternative way. The safe way! Start small, very small, and grow slowly. Start a business from your own living room and keep your job for the time being. Allow the business to grow slowly, ploughing all profits back into it for the first year or two. Keep the risk low by not borrowing anything and keeping your overheads down.This may not be the quickest way to start a business, but it is the safest. If you can get a business to start in this way and build it to the point you can actually go full time working on it you will find it will be a very much more secure business going forward.So that is my first piece of advice. Start small, grow slow and keep the risk down.Next, be careful what you choose to do. The web is full of schemes, scams and programs that promise to give you untold wealth. They are a waste of your money and time. Seriously, anything that is not based on a real product or a real service is very unlikely to succeed long term. Most of the web schemes, scams and programs are based on thin air. They will not make you serious money and they certainly will not set you free from your day job. Trust me on that one!Base your business on real products or a real service. If I had a choice of the two I would go with service, but either are preferable over thin air.Next research, plan and prepare. Get to know your product or service well. Become an expert in it. Then become knowledgable about the marketplace. Who else sells this product or service? How well are they doing? Have similar businesses gone bust recently? What are the profit margins like? What does the risk look like?Become obsessive about this part. Good research can save you from wasting lots of money and worse still lots of your precious time. Do not become sucked into looking for a way to reassure yourself that your chosen product or service is good. Carry out the research as independently as you can. Do not become so wedded to your idea that whatever your research tells you it will not influence the fact that you are going to go right out there and do it.Be realistic. If your research says this idea is unlikely to succeed, drop it and move on.Whatever you decide to do, make sure you do something. The worse you can become is part of the vast majority. Be one of the few who try and break free. You simply never know where it might take you by this time next year.
How to Make Money by Taking Your Home Based Business Online
Are you now operating or have you thought about running a home based business? Because so many jobs today have disappeared and companies are struggling, there are more and more individuals that are looking to make some sort of income from the internet. And it can be done, if you know how and are willing to work at your online home based business. You need to understand your options for a business or product and need a basic understanding of how the internet works.Running a business can mean selling a particular product that you have created or selling a service you provide. For example, you can make personalized candy bar wrappers which people use for parties, weddings, and other occasions. Or if you have bookkeeping skills you can handle someone’s paperwork for their business. Running a home based business like this means that you need to create samples of your products for your website, or if you’re offering a service you may need to have copies of your certifications and qualifications. When you run a home based business like this of course there is more work involved since you need to actually create the product or handle the service work, but if this is your job full-time then you can easily schedule this.Other ideas for a home businesses you run online can include selling someone else’s product on your website. If your site allows them to click to another home page where they place their order, you would probably get a commission of those sales. Or you can work with drop shippers; these are companies that manufacture, store and ship items that you sell on your site. This is a popular choice for a home based business that you run online since you don’t need to create the product or worry about shipping it either. You simply generate sales from your site and then pass along the information to the drop shipper. This type of product for a home based business might include supplements and vitamins, party supplies, wedding supplies and favors, small appliances, decorative items for the home, jewelry, and even cosmetics. This is a simple type of home based business to run because drop shippers usually make up everything you need for your site, including photos of the items, descriptions you can copy to put online, and so on.Of course to run a home based businesses you need a basic understanding of the internet and how you get visitors to your site. You can’t just put up a website and expect visitors right away. You need to market your site, have content on it, and make sure that your visitors can navigate it easily. If you do these things you can easily make money with a home based business you run online. And if you do, you may find that your internet business becomes more successful than any other job you’ve ever had!
How to Make Money Online Through a Network Marketing Home-Based Business
Because of the potential to earn five to six figure incomes, Internet network marketing has been one of the most popular home-based businesses operating online. You don’t need a lot of money to join a typical networking company. Once you have joined, you then have the opportunity to enjoy financial success if you work hard and apply yourself effectively. And for this reason, lots of people join a Internet home-based business opportunity.
Find a Legitimate Network Marketing BusinessThere are plenty of networking companies offering an Internet home-based business opportunity. But of course, the first step to success is choosing a suitable legitimate network marketing business for you. Look for a networking company that is likely to last for years. Probably, the best choice would be a company that has already been operating for more than 10 years in the industry.Furthermore, the right company, at the very least, must already have hundreds of members promoting the product and opportunity offered by the company. But naturally, remember that a legitimate business must also be honest and ethical.
Have the Right Outlook and PersonalitySuccessful businessmen possess key attributes. These attributes ensure they make money in their chosen venture. So, if you are planning to be an Internet home-based entrepreneur, you should adopt the following key attributes:Entrepreneurial Mindset Having the mindset of an entrepreneur is critical to your success. Study the success s patterns of others by reading books, and attending business seminars and workshops.Keep this in mind: successful businesses always have passionate owners and founders.Continuing Commitment to Your BusinessNo business can succeed without committed and hardworking people. This includes the owner and everyone working for the company. But since you are working at home, your business is solely dependent on you. Therefore, consider doubling your effort and commitment.Patience and DeterminationBefore you can actually reach a six-figure income, you must put in a great deal of effort. However, this effort may not produce results for some time. Your patience and determination will certainly be tested several times in varying ways.
Act Now to LearnPerhaps, you are worried that your skills might not be sufficient to ensure you make money in your home-based business. Consequently, you may be nervous that things might not work out for you and your business.But rather than being regretful later, don’t you think it is better to try now? Experience is the best teacher after all. You need to have a business in order to fully understand how it operates, its perks and drawbacks.Do not be scared of failure. Small failures along the way are to be expected – use them as an opportunity to learn and grow.Lastly, never quit. You may not be able to see the fruits of your endeavor in the first year, but in time, you will undoubtedly reap positive results.The combination of an online home-based business and network marketing has produced massive income for the fortunate few. Internet network marketing is really the type of a home-based business in Australia which can combine the pros of an online home-based business with network marketing to potentially produce an above average income as an Internet home-based business owner.
Planning Helps a Home Based Business to Be Efficient and Successful
The very first step towards a successful home based business is some self introspection. What are your skills and talents? You may possess good communication skills in which promotion and sales of consumer products would be god for you. Writing or mathematical skills all serve as a good base for being a self employed professional. Chalk out all your skills and make a list of the possibilities when starting a home based business.Various business possibilities to start from home
Free lance chartered accountancy
Home based cosmetic and consumer sales and consultancy
Tax consultancy
Web Content specialist
Business organization and training
Cookery classes and catering
Interior designing
Computer hardware or software specialist
Factors and pitfalls that influence home businessOnce you have your list narrowed down to the best possibilities you should work out the infrastructure and financial aspects necessary that will support the possibility of the business. Working out the business logistics that comply with your home is a matter of great importance. The factors that are going to determine your business are,Location: you cannot start a bakery in a crowded domestic neighborhood waking people in early hours of the morning. Avoid running a business in a crowded domestic neighborhoodSpace: you will need a certain amount of space dedicated to the running and functioning of your office. Space would include a storage area depending on the product. Cluttering your home space with supplies and goods will lead to chaos. Always take your available home space into account.Finance: one must consider the amount of finance required for various businesses. Starting something that requires exorbitant amount of money like franchise fees may not be feasible. Avoid getting into debts which will incur a loss rather than a profit. Make out a projected statement of accounts to see how much of a loan can be incorporated within the business income.Documentation. Every Home based business requires minimum government documentation like a trade license. For documentation required to start a business you can visit your local authorities for further information. Do not start a business that requires complex documentation and verification.Once the main aspects to be considered are done you should start on working out the number of employees you may require for assistance. Starting a home based business may require just a couple of senior level employees. An office and secretarial assistant and in the case of consumer products, one or two delivery men. Where accountancy and tax consultation services are concerned these may require a maximum of two assistants and a clerk to help with all the documentation and clerical work.Once you have got around to starting a home based business, you need to motivate yourself in order to keep it running efficiently and grow as well. Structure a good working routine which will not allow you to be distracted. Working from home may lead to certain distractions which could hamper the business. Therefore learn to incorporate family time within or after business hours to ensure a smooth operation of the same. Hire a babysitter if necessary if you have a young child at home.Promotion and advertising are important factors that determine the success of your business. Self promotion through word of mouth is a good way to help your business gain popularity. Advertising costs are expensive, the best possible way is to be as efficient as possible so that recommendations keep coming your way. Follow these important guidelines to assure a successful home based business
Real Estate Submarkets and Their Characteristics
The Jamaica real estate submarket
The general market for goods and service is made up of many submarkets. When left free to operate without private or governmental interference, each submarket and the general market as a whole should theoretically regulate itself by the laws of supply and demand.
One of the submarkets of the general market for goods and service is the Jamaica real estate market. While the real estate market differs in a number of distinctive ways from other markets, it acts much like all markets with respect to changes in supply and demand, but with a slower response time. It has the appearance of being a single, simple entity when in fact the real estate market is itself composed of many complex sub markets. This would include Jamaica homes for rent as well. This would be known as a parent category.
Real estate is a commodity just as wheat, gold and sugar. By combining the other factors of production with land we can produce wheat, gold and sugar or buildings.
Major sub markets of Jamaica Real Estate
Most authorities agree that the five major submarkets of Jamaican real estate are:
1. Residential homes for rent in Jamaica;
2. Commercial;
3. Industrial;
4. Agricultural;
5. Governmental and special – purpose properties
Each of these five categories is further divided into minor submarkets. For example, “residential” as a major submarket can itself be divided into minor submarkets as follows:
1. Urban;
2. Suburban; and
3. Rural
Each of the minor submarkets can be divided further into single-family and multifamily, which could then each be classified as owner-occupied and rental. The point is what appears to be one big, but simple real estate market is in reality, a complex structure of many individual submarkets, each of which contributes to the overall market.
The characteristics of the real estate market
If the real estate market were allowed to operate without any interference or restraint whatsoever, each person could use his or her property in any way that would produce the greatest return. This could result in one person’s use of Jamaican property causing a loss in value to another person’s property. Obviously, we cannot permit land to be used for whatever purpose the owner thinks best for his or her private gain.
For example, if you lived in a very fashionable up-market residential subdivision and your neighbor bought two undeveloped lots adjoining your property for use as a pig farm or for a paper mill with its offensive odors, the social costs to you and the rest of the subdivision would far outweigh the private gain to your neighbor. Therefore, the real estate market cannot be permitted to operate free of all controls and restraints.
Listed below are five primary characteristics affecting ownership and sale that set real estate apart from other markets.
1. The market is local in nature; the product is immoveable.
2. It is slow to respond to change in supply and demand.
3. There is relative permanence of improvements; land is durable and fixed in location.
4. The market is not organized and is without central control; there is no standard product and no central information.
5. Governmental controls influence the market through zoning, building codes, taxes, etc
Local in Nature – The market for real estate is uncommonly local in nature compared with other markets. The reason, of course, is that land and the improvements thereon are immoveable. For example, we cannot transport sugar cane lands from Westmoreland to Kingston. If we were in the market for tomatoes we could haul our produce to the place where demand might be greatest. However, despite the demand for housing in Area A, we cannot produce an apartment complex or single-family subdivisions on land located in Area B and take it to where there is greater demand.
Slow Response – The property market is unusually slow to respond to changes in supply and demand. Very often the number of houses (supply) in an area begins to fall behind the demand, however, since the design, land acquisition, site preparation and construction phases of real estate are so time consuming by the time demand responds the market becomes flooded. The equilibrium between supply and demand is thus destroyed because the supply of the town houses exceeds the demand at the time.
Permanence of improvements – The characteristic referred to as permanence of improvements is also closely related to the above characteristics. The typical bungalow-housing unit has a long economic life compared to other commodities. Once we have built a block of offices we are stuck with it when perhaps we could have invested our time and money in a hotel. Therefore, the permanence of the improvements created eliminates many alternatives available to markets.
Decentralized nature – Another characteristic of the real estate market is the lack of a single, central exchange for dealing with the real estate island wide. If one wishes to buy 100 shares in General Motors, California, the product will be the same as General Motors, Florida. However, if one wishes to buy 100 hectares of beachfront property in Westmoreland, Jamaica the product will be different in many respects from beachfront property in Portland. This focuses the attention on the two main reasons why there is not a central exchange for real estate.
First, the product cannot be standardized. No two tracts of land are the same. Even two lots side by side on a street have different geographical locations on this earth. This concept is referred to as heterogeneity or non-homogeneity.
Second, no central data bank or information source tells about all real property in Jamaica. Also, one needs to be careful when using information about properties in one area to assess properties in another. If one wants to know about real property in any location, it is best to go to that particular place and seek local information.
Governmental Controls – The fifth and last of the primary characteristics of the real estate market, governmental controls, plays an inordinately important role when compared to other markets. Most people are familiar with direct controls such as zoning and building codes which govern construction and use of property.
Governments also exercise indirect controls, such as the monetary policies of Central Government. For example, if Government reduces the overall money supply to slow the inflation rate, higher rates for mortgage bans turn, drives many potential buyers out of the real estate market in Jamaica. This does impact heavily on the drafting of a rent agreement in Jamaica.
Real Estate Investment in Israel
In this day and age, many people are wary of investing in the unstable stock market which requires a lot of time and expertise. Unfortunately, leaving excess money in the bank is hardly an attractive option given the current rock bottom interest rates. One avenue of investment which hasn’t lost its charm is real estate.
Real estate investments in Israel create both a passive and active income for the investor. If the investor chooses to rent out his or her property, they may collect rent money, as well as reap the benefits of the steadily rising value of their property. Given the nature of the real estate market in Israel, this kind of investment provides both stability and relatively high capital gains.
Many people fear making an investment while the market is down, but low prices shouldn’t deter. The right investment will be profitable at any time. Of course, an economic crisis holds greater risks, but it also holds greater opportunities for profit than other times. In Israel, recent years have brought about many changes: new railways, roads, infrastructure, schools and many military headquarters moving to the southern part of the country mean many great opportunities for wise investors. A small property in the periphery of Israel will usually mean higher yields from rent, while at the same time, investment in real estate in one of the major cities is still a good, reliable and more secure option.
So how does one choose where to invest? In what? And whether to do so in Israel or some other country altogether? The most important advice is to research and thoroughly check all the options. Independently investing in real estate requires knowledge, understanding and information. Many people opt out of investing in this field although they have the required capital, just because they lack the necessary knowledge; they know they are missing out on golden opportunities. This article aims to highlight a few of the important things one must consider regarding real estate investments in Israel.
Before beginning the search for the perfect investment, it’s important to plan and define the details of the investment, including the following subjects:
- The purpose of the investment: if you are aiming for maximum returns, you might consider investing in housing units in the Tel Aviv central bus station area, where the rent potential from the foreign workers who inhabit the area will probably be higher than other alternatives. However, you should ask yourself whether you are prepared to deal with the inevitable day to day maintenance that accompany such a choice: collecting rent on a weekly basis, working with different populations. You should also take into account future needs: will you want to live in the apartment or to make it available for family at some point? In that case the character of the neighborhood, and vicinity to the center should also be taken into consideration.
- Partners: Will you be investing alone or with a partner? A partner may be a family member, friend or business acquaintance. There are many advantages to investing with a partner: risk dispersing (for instance, you could invest in two halves of two apartments in different locations), shared planning and research etc. But shared investments are not for everyone, and come with the dangers any joint venture naturally encapsulates.
- Level of risk: How “risk averse” are you? Someone who is “risk averse” will prefer a solid investment in an established location such as central Tel Aviv or Jerusalem, whilst a “risk taker” may prefer to invest in less “conventional” areas with less predictable prices but more potential for profit, such as Sderot, Ariel and more peripheral areas of Israel.
- Correct financial planning of the investment:
- Is your investment based on private equity? Or will you be taking on a mortgage? The level of equity you have will impact the amount of leveraging and the quality of the loan you get. These factors should be considered before searching for the right property, as they will determine the optimal amount for your investment.
- Risk management: what are the potential risks associated with the investment, and how would you deal with them should they be realized? Although Israel has enjoyed financial stability compared to other countries across the globe, and has escaped the last global economic crisis more or less unscathed, there are inherent risks to investing in any market. A few examples include sudden inflation, an abrupt change in the dollar-shekel exchange rates, a deceleration of the renting market. You should leave a margin of equity that will enable you to return any debts and loans you have taken on, bearing in mind such scenarios and others.
- Defining the nature of the property: this is one of the most challenging aspects of the investment process. For maximum gains, this stage must be carried out with due care and thought. Some of the most important aspects influencing the potential revenue from a property are:
- Location of the property (central areas are the most popular, but are also the most expensive. A small property on the outskirts of a major city may yield higher returns)
- Size of property (most renters live alone or with a partner. 1-2 bedroom apartments are popular amongst renters, while larger apartments usually incur bigger utility costs and municipal taxes)
- Accessibility (vicinity to public transport routes, availability of parking etc.)
- Price
Apart from these issues to consider, it is important not to fall into the following “traps”. What NOT to do:
- Investing in a property in your “comfort zone”: Israel holds many opportunities for the wise investor. But it is important not to choose an investment based on your fondness for a certain “comfort area”, be it because it is a favorite holiday location, close to family members, a job etc. One should choose an area to invest based on cold hard and objective returns potential, unless the investment will be a place of residence.
- Full reliance on personal capital: It is better to consider leveraging your investment, even if you could afford it on your own. This decreases the risk and allows you to make further investments.
- Not leaving an emergency “cushion”: Do not acquire a property for a total cost that leaves no room for unexpected payments and costs. Take into account additional costs such as purchase tax, payments to a realtor, an attorney, renovation funds etc, as well as additional unforeseen costs.
Once you have properly outlined the nature of your investment, its purpose and scope, you are ready to invest. But there are still many more questions to consider: whether to buy a new apartment from a contractor, or an existing apartment (and what to look out for in each type of deal), the crucial tax implications of investing in different kinds of properties (which may affect the entire profitability of the investment), and once you have decided upon a property – what are the necessary legal precautions you should be taking. In order to protect your interests at all times whilst making the best investment, it is always recommended to consult an attorney who specializes in the field.
How To Succeed At Online Product Creation The Easy Way
Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.
Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.
Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.
Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.
Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.
Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up
One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.
However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.
Your product creation system should do this for you if only to help you to understand the overall task.
But why?
In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!
So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)
The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.
Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.
Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.
By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.
You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.